Case Study: Mine to Mill – Brand Identity
Client: Mine to Mill
Scope: Full Brand Identity Design
Industry: Mining & Processing
The Challenge
Mine to Mill needed a distinctive and meaningful brand identity that reflected its specialised approach to mining optimisation. The goal was to develop a visual language that communicates growth, integration, and industry expertise — all rooted in the “Mine to Mill” philosophy.
Our Solution
We crafted a brand identity built around the core concept of transformation — from raw extraction to refined output. Here’s how:
Logo Design
We created a unique icon based on the initials “M+M”, with visual symbolism:
- The smaller “m” represents mining (the starting point).
- The larger “M” represents milling (the end process).
- The size difference reflects the value growth across the operational chain.
Typography & Colour
- Primary Font: Alone in Space for a futuristic and bold tone
- Supporting Fonts: Century Gothic and Open Sans for versatility and clarity
- Colour Palette: A rich mix of deep blues, industrial greys, and energetic orange (#FF5D00) to reflect the technical, earthy, and dynamic nature of the industry.
Brand Elements Delivered
- Primary and secondary logos
- Wordmark, icon, and favicon
- Business cards
- Letterhead & email signature
- Social media profile picture
- Brand guidelines for consistent application
The Result
A cohesive, professional identity that positions Mine to Mill as a forward-thinking leader in the mining sector. The new branding communicates trust, process efficiency, and technological advancement — key values for their target audience.
