The Brief
Mzingazi approached us with a clear vision: to establish a sophisticated, bold identity that balances professionalism with cultural resonance. They needed a strong visual presence that reflects credibility, confidence, and elegance — while remaining versatile across digital and print platforms.
Our Approach
We designed a full brand identity rooted in a rich, confident colour scheme and strong, legible typography.
Logo System
- A primary logo, wordmark, and icon set designed for flexibility across all formats
- Greyscale and full-colour variations for modern, professional application
- Typeface: NORD – delivering clean, Nordic-inspired geometry that aligns with Mzingazi’s premium positioning
Colour Palette
A carefully chosen palette that signals trust and contemporary elegance:
- Dark Blue (#11294b) – strength, depth, professionalism
- Orange (#fa8705) – boldness, creativity, optimism
- Supporting tones: #246198, #a5706a, #e4c9b5
Brand Deliverables
- Logo suite (full colour, monochrome, icon, wordmark)
- Email signature
- LinkedIn cover
- Social media branding
- Brand shapes and supporting visual elements
- Letterhead layout and document styling
The Outcome
The Mzingazi identity balances bold simplicity with understated class — a brand built to command attention in boardrooms and digital platforms alike. The brand now presents itself with refined consistency and purpose across every touchpoint.
Ready to Elevate Your Brand?
We help brands like Mzingazi stand out with clarity, confidence, and strategic creativity.
Let’s collaborate — contact us today.
